Bite-sized pieces of scientific research seek to illuminate the gender gap.
Taking a mostly humorous approach, Rosen examines the stereotypes that paint men as the ones who never ask for directions and women as the ones who talk all the time. Some of these stereotypes turn out to be rooted in biology and can be demonstrated scientifically, such as how room temperature affects how men and women learn. Others are more a product of society and culture, such as women smiling more than men due to sex roles in the media. Each stereotype is covered in a short, two-page spread, featuring full-color photos and well-written text that doesn't try too hard to be cool. In a few instances, Rosen doesn't make enough of a connection between nature and nurture, though—like not pointing out the societal impact of boys’ demonstrated tendency to equate girls with power tools when looking them at the beach. Without going deeper into these stereotypes, this title remains on the surface.
Readers will learn some basic facts about sex differences, but it'll take some extra leaps on their parts to connect all the dots to understand just what it all means.