Sunday, February 21, 2016

This Is Your Brain On Sports

This is Your Brain on Sports is the book for sports fans searching for a deeper understanding of the games they watch and the people who play them. Sports Illustrated executive editor and bestselling author L. Jon Wertheim teams up with Tufts psychologist Sam Sommers to take readers on a wild ride into the inner world of sports. Through the prism of behavioral economics, neuroscience, and psychology, they reveal the hidden influences and surprising cues that inspire and derail us--on the field and in the stands--and by extension, in corporate board rooms, office settings, and our daily lives.  - TitlePeek

Listen: NPR interview with the Authors "This Is Your Brain On Sports' Gets Inside Minds Of Players, Coaches And Fans